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Philosophy

We believe that to fully benefit from tasting wines, a systematic approach is required.

The ability to discriminate among wines is not an in-born skill, but a capacity to be developed—like a muscle to be trained. How efficiently it can be developed depends entirely on the suitability of the methods being used. This is why the Wine Elite has worked to develop a tasting methodology that is uniquely appropriate to human methods of gaining knowledge.

Objectivity is a cardinal virtue in the exploration of wines. This means the ability to distinguish quality in a wine—a composite of its objective features—from personal taste. Whether a wine is well made or not can be evaluated in the terms of its balance, integrity, length, typicity, and so on. Developing clarity about these features allows for a valuable exchange of knowledge among tasters.

Our wine philosophy is reflected in all of our seminars, keynote speeches and guided tasting events, as well as in the award-winning wine lists we create, and our recent interview on the acclaimed GrapeRadio. Please take an hour and listen to the wine radio show via mp3 here.

Thought Leadership on Wine

Wall Street Journal Reports on Winemaker Secrets

Our Two-Page Guide on Wine Essentials

Wine Tastings: Event Ideas for Meeting Professionals

Our Comprehensive Idea Guide for Corporate Wine Events

Our monthly newsletter presents the latest trends in wine tasting, interviews with members of our wine educator team, and best practices for structured wine tasting events. Check it out and request to be added:

Sommelier Insight Winter 2018: The Best Holidays Wines

Sommelier Insight Fall 2017: The Best Wine Gifts

Sommelier Insight Summer 2017: The Best Type of Champagne Glass

Sommelier Insight Spring 2017: The "Second" Wines of Bordeaux

Sommelier Insight Winter 2017: Interesting White Wines

Sommelier Insight Fall 2016: How Long to Keep an Open Bottle

Sommelier Insight June 2016: The Fraud of Wine Pairing

Sommelier Insight May 2016: The Truth About Rose Wine

Sommelier Insight April 2016: The Best Wines in the World

Sommelier Insight March 2016: Secrets of Wine Travel

Sommelier Insight February 2016: The Wine Spectator Top 100 List

Sommelier Insight January 2016: Screaming Eagle Cabernet Sauvignon